“If the logo is the product, the presentation is the packaging.”
Hitting the mark for a client’s logo design or identity project is important, but the other vital side of the coin is selling the visuals to the client.
Seeing as how some designers struggle with this aspect, Ben Burns, the Digital Director at brand strategy consultancy agency Blind, shares useful tips on how to present your work more effectively to clients on Blind’s educational platform The Futur.
Burns touches on common greenhorn mistakes, such as sending the client 15 logo options to choose from over email, and communication tips to ensure that your client remains on the same page as you throughout the presentation.
Some noteworthy points include recommended mediums through which the pitch should be presented—the best is always face-to-face, with over-the-phone being the next best option—useful apps such as Keynote that can help support your presentation, and the ideal number of logo options to present to your client.
The contents of this video are as follows:
0:13 What is this?
2:15 Prerequisite No. 1 – Solid Discovery
2:40 Prerequisite No. 2 – Collaborative Steps
4:00 Prerequisite No. 3 – Incredible Work
4:10 Prerequisite No. 4 – The Right Tools
4:54 Building the Presentation
4:59 Step One – Start at the Beginning
6:16 Step Two – Recap the Steps with the Client
7:54 Step Three – Display your Work*
9:54 *Slide 1 – Isolated Logo on White
10:16 *Slide 2 – Split Screen, One Color Logo
10:40 *Slide 3 – Standard Mockups
11:24 *Slide 4 – Small Format Mockups
12:13 *Slide 5 – Large Format Mockups
13:08 *Slide 6 – Isolated Logo on White
13:28 Repeat for all other versions
13:43 Step Four – Compare all Options
14:09 thefutur Logo Mockup Process
16:07 Emily’s Speed Mockup Design
18:40 Step Five – Ask Targeted Questions
21:10 Step Six – Don’t Expect Feedback
21:45 Step Seven – Set Timelines and Expectations
[via The Futur, images via video screenshot]