Composite image by DesignTAXI. Logos via Wikimedia Commons (public domain)
Tech giants Apple and Google aren’t as well-regarded as they were in the past years, apparently. The 2018 Harris Poll ‘Reputation Quotient’ reveals that the rankings of both companies, who used to sit comfortably in the top 10, have fallen drastically.
The survey of 25,880 participants sought to understand how much the general public respected leading brands.
Apple, who placed fifth in 2017, took the 29th spot this year—possibly due to its battery-throttling controversy.
Google’s reputation also took a hit, no thanks to its debatable resolutions towards the viral ‘anti-diversity’ memo and YouTuber Logan Paul. Previously coming in eighth, its ranking has since taken a dive to 28th place—one level above Apple.
According to Reuters, John Gerzema—CEO of Harris Poll—alluded the drop to the two brands not launching enough “attention-grabbing” products, though the emergence of iPhone X might contradict that assumption.
Participants seemed to revere Amazon the most, and Fast Company believes it’s because it has steered away from weird computer algorithm projects and is perceived to be a relatively safer company that does not impart personal information.
View the top 50 contenders of this year’s poll and see the whole list here.
Screenshot via The Harris Poll
[via Fast Company, images via various sources]