Image via Andrea Raffin / Shutterstock.com
In spite of Snapchat’s advertising guidelines and approval process on the marketing material that gets featured on the platform, an appalling ad managed to slip through recently that left many users taken aback.
The ad in question, shown below, is inspired by the game Would You Rather! and asks users if they would prefer to “Slap Rihanna” or “Punch Chris Brown.”
It references the 2009 ordeal where artiste Brown physically assaulted singer Rihanna, who was Brown’s girlfriend at that time. He was found guilty on 22 June 2009 for felony assault. Brown had to go through five years probation and domestic violence counseling.
Activist Brittney Packnett voiced out on Twitter, “I know that social media ads go through an approval process from the platform. This means #Snapchat approved an ad that makes light of domestic violence. The update ain’t the only thing that’s wack over there, friends.”
What a wonderful day on Snapchat… but didn’t Chris Brown beat the shit out of Rihanna ?? 🐸☕️ pic.twitter.com/BFjNzApQjq
— Parker Brougham (@ParkerBrougham) March 12, 2018
Is it just me, or is this ad that popped up on my Snapchat extremely tone deaf? Like what were they thinking with this? pic.twitter.com/7kP9RHcgNG
— Royce Mann (@TheRoyceMann) March 12, 2018
I know that social media ads go through an approval process from the platform.
This means @Snapchat approved an ad that makes light of domestic violence.
The update ain’t the only thing that’s wack over there, friends. https://t.co/PmbJn4zCel
— Brittany Packnett (@MsPackyetti) March 12, 2018
Just awful. Awful that anyone thinks this is funny. Awful that anyone thinks this is appropriate. Awful that any company would approve this. Thank you Brittany for calling this out.
— Chelsea Clinton (@ChelseaClinton) March 12, 2018